Calm business and administration assistance. Virtual assistant for creatives, inbox management and email support.
Clarity business support, business growth and goals. Business assistant, administration support.
Business growth. Ikigai. Personalised and remote business support. Help managing business admin and emails

Creating space for what matters - in business & beyond.

You didn’t start your business to spend your evenings buried in admin.
From overflowing inboxes to website updates and day-to-day admin, I help independent businesses run smoothly and grow with intention.

More than just getting through the to-do list, I understand the importance of creating calm amidst a busy schedule - so you can focus on what matters most.

Let’s explore how we can work together.
We’ll look at where you are now, where you’d like to be, and how I can support you in creating a business that feels both manageable and meaningful.

Support Services

Running a business comes with many moving parts. I’m here to offer steady support that helps you stay moving forward.

Need support with something not listed? Every business works differently - book a discovery call to find out how we can create support that fits around you.

Here’s a few of the ways we can work together:

  • A gentle reset for your inbox and communication - keeping enquiries flowing, messages organised, and nothing slipping through the cracks.

  • Thoughtful customer communication and e-newsletters that help your business stay visible and connected.

  • Keeping your website current, clear and aligned with your business as it evolves.

  • Additional support is available across admin, scheduling, client communication, systems, research, and creative support - helping the day-to-day of your business feel more organised, streamlined and easier to manage.

Serene Personal Assistant Business Support

By name and by nature. My mission is to help businesses not just survive, but truly thrive. With over a decade of experience in administration, customer service, and organisational support, I bring structure and serenity to everyday operations that keep you moving forward.

My leadership background across events, services, and retail gives me a well-rounded perspective and a practical edge. I work closely with business owners, understanding the demands they face, to provide essential support - so that you can reclaim your time and focus.

Hello, I’m Serene

calm business support for overwhelmed entrepreneurs, inbox management for small business owners, support for busy small business owners

I work best with thoughtful, independent business owners who care deeply about what they do - from creative businesses and boutique studios to entrepreneurial parents balancing business and life. Often, they’ve reached a point where they simply can’t hold everything alone anymore.

Who I Support

Client Reviews

‘‘I can honestly say working with Serene made such a difference to running a hotel. There’s always something needing attention and I was starting to fall behind on the technical and online side of things. Serene came in and just took care of it. She updated the website so it reflects what we offer and it looks so much better for it.’’

— The Wight Orchid Island Hotel

‘‘I highly recommend Serene as a VA. Ultimately, everything Serene says about the benefits of a VA are true, but the most important thing for me is having someone that is easy to work with, and Serene is professional, accommodating, gifted, and a pleasure to work with.’’

— Adrian Relph

‘‘What’s helped most is that Serene stays on top of things without needing to be told every detail. She’ll pick up on what’s going on, check in where needed, and make sure updates are shared at the right time, which has taken a lot of pressure off me. It’s been a relief having someone reliable and thoughtful handling that side of the business.’’

— Former Customer

Ready to take the next step?

You don’t have to carry everything yourself.
Whether you need ongoing support or simply a calmer way of managing your business, I’d love to hear where you’re at and explore how I can help.